# Learn Claude for Dealers > Learn Claude for Dealers (learnclaudefordealers.com) is an independent AI education platform for automotive retail. It teaches car dealers, dealer principals, GMs, marketing leaders, and operations teams how to use Claude by Anthropic — prompts, markdown knowledge files, guardrails, context, custom skills, agents, and autonomous workflows. Its flagship offering is a live, hands-on, in-person workshop: the Claude for Dealers Intensive. The 2026 workshop in Atlanta sold out. It is back at the JW Marriott Atlanta Downtown January 5, 6, and 7, 2027 and registration is open. It is led by Gray Scott and Brian Pasch with additional dealer-operator instructors. Attendees leave with working systems — reusable prompt/spec/PRD templates, custom skills, agents, and a live multi-step workflow — built in their own accounts. Learn Claude for Dealers is not affiliated with, endorsed by, or connected to Anthropic PBC. "Claude" and "Anthropic" are registered trademarks of Anthropic PBC. Key facts: - First workshop of its kind for automotive retail - Format: an optional beginner day (Beginner 3-Day Workshop), a welcome reception at the Sun Dial, and two full hands-on build days (not lecture) - 2026 workshop: sold out (Atlanta) - Next workshop: January 5, 6, and 7, 2027 at the JW Marriott Atlanta Downtown, 45 Ivan Allen Jr. Boulevard, Atlanta, GA 30308 - Registration is open (Eventbrite); hotel rooms are now available at the JW Marriott Atlanta Downtown group rate, $239 per night, book by December 21, 2026 at https://www.learnclaudefordealers.com/hotel.html - 2027 pricing: Beginner 3-Day Workshop $2,999 early bird through November 20, 2026, then $3,499; Intermediate and Advanced 2-Day plus Welcome Reception $2,499 early bird through November 20, 2026, then $2,999 - Capped attendance; 1 helper per 12 attendees - Instructors: Gray Scott (automotive marketing and technology leader, AI systems builder, Automotive News 40 Under 40) and Brian Pasch (automotive retail technology educator and author), plus Dustin Schuler (Bud Clary Auto Group), Elijah Surratt, and Alex Oleynik - Produced by AI Dealer Labs ## Workshop - [The Workshop (Home)](https://www.learnclaudefordealers.com/): Overview of the Claude for Dealers live AI workshop — what it covers, who teaches it, and how to register for 2027 - [2027 Agenda](https://www.learnclaudefordealers.com/agenda.html): The 2027 agenda, minute by minute: day one Foundations, the welcome reception, day two Refresh and Build, day three Build - [2026 Agenda (Archive)](https://www.learnclaudefordealers.com/agenda2026.html): How the sold out 2026 workshop ran, minute by minute - [Takeaways — The In-Person Intensive](https://www.learnclaudefordealers.com/intensive.html): The capabilities and working systems attendees leave with - [Register](https://www.learnclaudefordealers.com/register.html): Register for Claude for Dealers 2027; two tiers with early bird pricing - [Hotel](https://www.learnclaudefordealers.com/hotel.html): JW Marriott Atlanta Downtown details, parking, dining, and the room block - [Gallery](https://www.learnclaudefordealers.com/gallery.html): Photos, testimonial video, and attendee quotes from Atlanta, September 2026 - [Advanced Path](https://www.learnclaudefordealers.com/advanced.html): For experienced operators who want a more advanced track; share your AI level and goals and the curriculum gets curated around you ## Learn: AI Education for Auto Dealers - [Learning Hub](https://www.learnclaudefordealers.com/learn/index.html): Free guides on Claude and AI for automotive retail - [Claude for Car Dealerships: The Complete Guide](https://www.learnclaudefordealers.com/learn/claude-for-car-dealerships.html): What Claude is and how dealerships use it across sales, BDC, marketing, and operations - [AI Education for Auto Dealers](https://www.learnclaudefordealers.com/learn/ai-education-for-auto-dealers.html): How dealers should approach AI training — what to learn, in what order, and what to skip - [How to Learn Claude](https://www.learnclaudefordealers.com/learn/how-to-learn-claude.html): A practical learning path from first prompt to working agents - [Claude vs ChatGPT for Dealerships](https://www.learnclaudefordealers.com/learn/claude-vs-chatgpt-for-dealerships.html): An operator's comparison for automotive retail use cases - [Claude Prompts for Car Dealerships](https://www.learnclaudefordealers.com/learn/claude-prompts-for-car-dealerships.html): Copy-ready prompt structures for dealership tasks - [Claude Projects, Skills & Agents Explained](https://www.learnclaudefordealers.com/learn/claude-projects-skills-agents-explained.html): The Claude building blocks dealers actually use - [How to Build AI Agents for Your Dealership](https://www.learnclaudefordealers.com/learn/build-ai-agents-for-your-dealership.html): Standing up a digital team — Sales Ops, BDC/CRM, SEO, competitive analysis - [AI for Dealership Marketing](https://www.learnclaudefordealers.com/learn/ai-for-dealership-marketing.html): Using Claude for merchandising, campaigns, SEO, and creative that stays on brand - [AI for BDC and CRM](https://www.learnclaudefordealers.com/learn/ai-for-bdc-and-crm.html): Lead handling, follow-up, and CRM hygiene with AI - [AI Guardrails for Dealerships](https://www.learnclaudefordealers.com/learn/ai-guardrails-for-dealerships.html): Compliance, legal, and data boundaries for AI in the store - [Markdown Knowledge Files for Dealership AI](https://www.learnclaudefordealers.com/learn/markdown-knowledge-files-for-dealership-ai.html): Structuring store knowledge so AI can actually use it - [Dealership AI Glossary](https://www.learnclaudefordealers.com/learn/dealership-ai-glossary.html): Plain-English definitions of AI terms for automotive retail - [AI for the Dealership Service Department: 7 Fixed Ops Jobs Claude Can Take Today](https://www.learnclaudefordealers.com/learn/ai-for-dealership-service-department.html): Seven fixed ops jobs Claude can take today, with advisor review on every customer message - [AI for Used Car Managers: Descriptions, Aging Reports, and Appraisal Prep with Claude](https://www.learnclaudefordealers.com/learn/ai-for-used-car-inventory-and-merchandising.html): Accurate descriptions, a Monday aging action list, appraisal prep, and recon chase from an inventory export - [Claude Code for Car Dealers: What It Is and What a Non-Developer Can Build](https://www.learnclaudefordealers.com/learn/claude-code-for-car-dealers.html): What Claude Code is, what a non-developer can build with it, and the safety rules for a store - [Claude Cowork for Dealerships: Now Part of Claude, Here Is How to Hand Off Multi-Step Work](https://www.learnclaudefordealers.com/learn/claude-cowork-for-dealerships.html): How dealership managers hand off multi-step work to Claude now that the separate app is retired - [Claude Connectors and MCP for Dealerships: Connect Claude to the Tools You Already Pay For](https://www.learnclaudefordealers.com/learn/claude-connectors-mcp-for-dealerships.html): What MCP and connectors mean for a dealership, what to connect first, and six questions for vendors - [How Car Dealerships Show Up in ChatGPT, Claude, Perplexity, and Google AI Answers](https://www.learnclaudefordealers.com/learn/how-dealerships-show-up-in-ai-search.html): Seven checks that decide whether ChatGPT, Claude, Perplexity, and Google AI name a dealership - [Build a Dealership Dashboard with Claude from a CRM Export](https://www.learnclaudefordealers.com/learn/build-a-dealership-dashboard-with-claude.html): Six steps from a CRM export to a dashboard you own, with a prompt template and verification checklist - [Build vs Buy: Which Dealership Software Claude Can Replace and Which It Can't](https://www.learnclaudefordealers.com/learn/build-vs-buy-ai-for-dealerships.html): Which dealership software to keep, build with Claude, or renegotiate; a five-question test - [Which Claude Plan Does a Dealership Need? Free vs Pro vs Max vs Team vs Enterprise](https://www.learnclaudefordealers.com/learn/claude-plans-for-dealerships.html): Free vs Pro vs Max vs Team vs Enterprise for a dealership, with October 2026 pricing - [The 90-Day Dealership AI Rollout Plan for GMs and Dealer Principals](https://www.learnclaudefordealers.com/learn/dealership-ai-rollout-plan-90-days.html): A 90-day dealership AI rollout: one owner, one department, three Skills, then expand - [FAQ](https://www.learnclaudefordealers.com/faq.html): Common questions about the workshop and learning Claude as a dealer ## Optional - [Terms of Service](https://www.learnclaudefordealers.com/terms.html) - [Privacy Policy](https://www.learnclaudefordealers.com/privacy.html) - [Disclaimer](https://www.learnclaudefordealers.com/disclaimer.html)