AI Is Changing
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Who Wins.

A marketing executive who has run AI and digital strategy across every major automotive franchise, from single stores to 22-rooftop enterprise groups. Gray builds the working systems dealers actually deploy, not slideware. Automotive News 40 Under 40 honoree and a builder who ships.

One of the most recognized voices in automotive retail technology, Brian has spent decades teaching dealers how to turn data, marketing, and now AI into measurable advantage. A prolific author and trainer, he translates complex technology into plays the store can run on Monday morning.

Twenty-two years in retail automotive, and Lisa has worked every side of it: dealer, agency, vendor, and OEM. She most recently ran digital strategy and marketing operations across 11 rooftops for two legacy dealership families in Texas, rebuilding advertising around inventory-specific, intent-driven campaigns and lifting closing ratio from a 12 percent baseline to a sustained 14. She cut six figures of wasted ad spend and grew an equity sales operation from one seller doing 7 units a month to a three-person team doing 78. Before the store side she scaled Dealer Alchemist from $2.1 million to $16.9 million as Managing Partner and CSO, and trained dealers nationwide for GM's Cadillac Pinnacle Program. Her position never changes: the dealer's data is the foundation every intelligent system gets built on.

Marketing Director at Bud Clary Auto Group, a third-generation, family-owned group running 14 franchise stores and eight OEM brands across Washington State. Dustin works where automotive retail meets applied AI, focused on what delivers measurable results, not what demos well. He has personally helped train AI models at Outlier that are now in use across mainstream LLMs, and inside Bud Clary he designs and runs custom local AI agents that automate workflows and lift quality of life across the org. A practitioner's perspective grounded in real deployment.

A marketing and technology operator who fell into automotive retail and never left. Elijah has built the analytics platforms, architected complex growth strategies, and shipped the AI systems, all from inside the store, not from a slide deck. He works at the intersection of data, marketing, and growth strategy, and spends his time helping dealers close the gap between what the numbers say and how to make decisions on that data.

Alex has spent two decades building software for automotive retail. He leads product on SpeedLayer at AutoGenius and is the fractional CTO of OneVision, a dealer intelligence platform he architected from the ground up. His focus now is on how AI agents are transforming the way software gets built, turning an idea into a shipped, working system in a fraction of the time it used to take. He teaches agentic coding the way he practices it: hands on the keyboard, building real things dealers can deploy, not demos.

Daniel runs operations for Barnes Crossing Auto Group, a 16-rooftop dealer group, where he builds bespoke software that led to saving over $1M in software spend and over 15,000 hours of manual work. He has also built an advisory AI that helps leadership in his group make better operating decisions on a daily basis. His argument is hard to beat: best software is the one that's custom made for you and as a dealer you have an advantage of being able to connect any data point. Before diving into retail he was a Bain consultant that worked on Cox Automotive acquisitions, then founded Orbee and Carmigo with two successful exits. He graduated from Wharton MBA and UC Berkeley.

Senior Director of Product Strategy at Foureyes, the dealer-owned data platform built for automotive. Melody grew up inside Foureyes, moving from customer experience into strategy and then product, so she shapes the roadmap from the dealer's side of the screen. She believes the fastest way to prove an idea is to build a working prototype, not a static mockup. At Claude for Dealers she helped dealers take a real pain point, aged inventory, and turn it into a working tool on their own data with the Foureyes MCP.

VP of Customer and Revenue Operations at Foureyes, where she leads the teams and systems that connect customer success, sales, and revenue. Before Foureyes, Catherine led customer success at EROAD and NAVEX Global, building scalable processes and self-service systems that hold up as companies grow. Her focus is centralized, always-current data, so reporting and audits become a byproduct of normal operations instead of a fire drill. At Claude for Dealers she showed dealers how to put that same operational discipline to work with Claude and the Foureyes MCP.

Garrett Roach is the CEO of Launch Labs, where he leads the development of identity resolution and first-party data solutions purpose-built for automotive retail. He specializes in helping dealerships and automotive agencies convert anonymous website traffic into actionable customer data, improving attribution, audience targeting, and conversion performance.

Mike Morgan is the Chief Revenue Officer at Launch Labs, where he leads partnerships and business development. A seasoned executive with extensive experience in the advertising and automotive industries, he has worked closely with agencies and media companies to drive measurable results through first-party data solutions and innovative marketing technologies.

VP of Product at Podium, the company behind the #1 AI agent for dealerships. At Claude for Dealers, Jiovan co-leads the Podium Masterclass: a hands-on build that unifies scattered DMS data into a single morning command center — the "Eye of Sauron" — giving leadership total visibility into daily performance across the store.

Principal Product Manager at Podium. Logan co-leads the Podium Masterclass, getting dealers hands-on-keyboard with Claude to build daily reporting hubs, track key performance metrics, and automate operational workflows — leaving with ready-to-use AI skills while Podium handles the ongoing software maintenance.