Questions · Straight Answers
Frequently Asked Questions
Everything dealers ask before Atlanta — and before getting started with Claude at all.
The Workshop
What is the Claude for Dealers workshop?
A live, hands-on AI intensive for automotive retail — the first of its kind. A welcome reception plus two full build days at The Westin Peachtree Plaza, Atlanta, September 16–18, 2026, taught by dealer operators. You build prompts, knowledge files, custom skills, a four-role agent team, and an autonomous workflow — live, in your own account. See the full agenda.
Who should attend?
Dealer principals, GMs and executives, marketing leaders, BDC and operations managers — anyone responsible for making AI actually work in a store. If you want working systems instead of another slide deck, this was built for you.
Do I need coding experience?
No. Everything is taught in plain English. You'll get hands-on exposure to the terminal and live site scraping, but Claude writes the code — you direct it.
When and where is it?
September 16–18, 2026 at The Westin Peachtree Plaza, Atlanta. Welcome reception Wednesday evening, Foundation day Thursday, Build day Friday. Group rate $225 per night at the host hotel. Booking details on the Hotel page.
How much does it cost?
Register your interest by August 1st, 2026 to claim $500 off. Full pricing lands with the list first — no commitment required to get the details.
What do I walk away with?
A four-role digital team live in your own account, reusable prompt/spec/PRD templates, at least one custom skill you built yourself, a working multi-step workflow, an on-brand asset from Claude Design, and the repeatable method to build the next system. Full takeaways here.
Is attendance limited?
Yes. Hands-on means the room only holds so many — attendance is capped, with one helper for every 12 attendees.
Is this affiliated with Anthropic?
No. Learn Claude for Dealers is an independent educational platform, not affiliated with or endorsed by Anthropic PBC. "Claude" and "Anthropic" are registered trademarks of Anthropic PBC.
Learning Claude
Can I learn Claude on my own first?
Yes — and you should. Start with the free Learning Hub: the complete dealer guide, a 30-day learning path, and copy-ready prompts.
Is Claude hard to learn for a non-technical dealer?
No. The basics take an afternoon. The bigger returns — knowledge files, skills, agents — take deliberate practice, but none of it requires a technical background. That's the entire premise of this platform.
Claude or ChatGPT — which should my store use?
Both are excellent; we teach Claude for its writing quality, instruction-following, and its Projects/Skills/agents architecture that maps directly to how a store should deploy AI. The honest comparison is here.
Who teaches the workshop?
Gray Scott (former automotive CMO, AI systems builder, Automotive News 40 Under 40) and Brian Pasch (author and one of the most recognized educators in automotive retail technology), joined by dealer-side operators Dustin Schuler (Bud Clary Auto Group), Elijah Surratt, and Alex Oleynik — plus a guest keynote. Meet the builders.
Still Have Questions?
Drop your details and we'll send the full workshop packet — date, agenda, and pricing. No commitment.
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