Frequently Asked Questions

A live, hands-on AI intensive for automotive retail — the first of its kind. A welcome reception plus two full build days in Atlanta, taught by dealer operators, with an added beginner day for those starting from zero. 2026 sold out and we are back January 5, 6, and 7, 2027. You build prompts, knowledge files, custom skills, agents, and an autonomous workflow — live, in your own account. See the 2027 Agenda.

Dealer principals, GMs and executives, marketing leaders, BDC and operations managers — anyone responsible for making AI actually work in a store. If you want working systems instead of another slide deck, this was built for you.

No. Everything is taught in plain English. You'll get hands-on exposure to the terminal and live site scraping, but Claude writes the code — you direct it.

Claude for Dealers is back January 5, 6, and 7, 2027 at the JW Marriott Atlanta Downtown, 45 Ivan Allen Jr. Boulevard, Atlanta, GA 30308. The 2026 workshop sold out. Registration is open, and rooms are now available at the $239 group rate through December 21, 2026.

Two tiers, both on the register page. The Beginner 3-Day Workshop (Tuesday through Thursday, welcome reception included) is $2,999 early bird through November 20, 2026, then $3,499. The Intermediate and Advanced 2-Day plus Welcome Reception (Wednesday and Thursday, plus the Tuesday night reception) is $2,499 early bird through November 20, 2026, then $2,999. 2026 sold out, so secure your seat early.

Choose the Beginner 3-Day Workshop if you are new to Claude or have never built anything with it: Tuesday is a full foundations day with Gray Scott plus your first database build with Brian Pasch, then you join everyone for Wednesday and Thursday. Choose the Intermediate and Advanced 2-Day if you already use Claude every week and have built at least one project, skill, or agent. Both tiers include the Tuesday night welcome reception.

Reusable prompt/spec/PRD templates, at least one custom skill you built yourself, a working multi-step workflow, an on-brand asset from Claude Design, and the repeatable method to build the next system. Full takeaways here.

Yes. Hands-on means the room only holds so many — attendance is capped, with one helper for every 12 attendees.

No. Learn Claude for Dealers is an independent educational platform, not affiliated with or endorsed by Anthropic PBC. "Claude" and "Anthropic" are registered trademarks of Anthropic PBC.

Yes — and you should. Start with the free Learning Hub: the complete dealer guide, a 30-day learning path, and copy-ready prompts.

No. The basics take an afternoon. The bigger returns — knowledge files, skills, agents — take deliberate practice, but none of it requires a technical background. That's the entire premise of this platform.

Both are excellent; we teach Claude for its writing quality, instruction-following, and its Projects/Skills/agents architecture that maps directly to how a store should deploy AI. The honest comparison is here.

Gray Scott (automotive marketing and technology leader, AI systems builder, Automotive News 40 Under 40) and Brian Pasch (author and one of the most recognized educators in automotive retail technology), joined by dealer-side operators Lisa Gener, Dustin Schuler (Bud Clary Auto Group), Elijah Surratt, Alex Oleynik, and Daniel Kim (Barnes Crossing Auto Group) in 2026. Meet the builders.