Dealer Education
Workshop Featuring
Claude
By Anthropic
Oh My AI · The In-Person Intensive

Two Days.A Real Build.

You don't leave with notes. You leave with a working digital team, custom skills, and the muscle to build the next thing yourself — running inside your own account before you fly home.

3 nights · 2 full build days Hands-on, not lecture Walk out with live tools

Most AI training ends with a slide deck and good intentions. This one ends with things that actually run. Prompts, skills, agents, and a workflow you built with your own hands.

01

What You'll Actually Be Able To Do

Every topic is framed as a capability you keep — not a concept you forgot by Friday.

Prompt Architecture

Write prompts that hold up

Structure, role-setting, constraints, and output control. The difference between a prompt that guesses and one that performs the same way every time.

→ A reusable prompt structure
The Document Stack

MD, spec & PRD files

How modern AI work is actually scoped: Markdown for instructions, spec files for behavior, a PRD that tells the model exactly what to build. Plain-English, no engineering degree required.

→ Your own PRD + spec templates
AI Builds For You

Use AI to write the AI docs

Stop writing specs from scratch. Learn to have the model draft your MD files, specs, and PRDs from a conversation — then refine them into production-ready instructions.

→ A repeatable drafting workflow
Skills

Custom skills, on demand

What a skill is, when to build one, and how to package your own expertise into something the AI loads and runs — turning your know-how into a button.

→ At least one custom skill, live
Agents

Digital employees that execute

Build a four-role team in two hours: Sales Ops, BDC/CRM, SEO, and a Competitive Analyst — each with a job, a voice, and a deliverable that passes the Monday-morning test.

→ A 4-agent team in your account
Workflows

Chain it into a system

Connect prompts, skills, and agents into a workflow that does real work end to end — so the value compounds instead of living in one chat window.

→ A working multi-step workflow
02

The Climb — From Prompt To System

Each rung builds on the last. By the top, you're operating, not experimenting.

01

Speak the language

Where AI is right now, what it can and can't do for an operator, and how to talk to it so it delivers.

state of AIprompt structureoutput control
02

Write the instructions

Turn intent into MD files, spec files, and a PRD — the documents that make AI behave predictably and repeatably.

.md filesspec filesPRDAI-assisted drafting
03

Package your expertise

Build custom skills that load your knowledge on demand. Guardrails and legal so it's safe to put in front of a customer.

skillscustom skillsguardrailslegal
04

Hire the team

Stand up four digital employees, each with a defined role and a real deliverable — built live, in the room.

Sales OpsBDC / CRMSEOCompetitive
05

Run it as a system

Co-Work and Design hands-on, then chain everything into a workflow and pitch what you built to the room.

Co-WorkDesignworkflowsship it
03

How The Three Days Run

Arrive Monday. Build Tuesday and Wednesday. Leave with a working team.

Monday · Evening

The Welcome

Reception, introductions, and the room you'll build alongside for the next two days. Operators, not strangers.

Tuesday · Full Day

The Foundation

State of AI, prompt structure, the document stack, guardrails and legal, live site scraping — then build a four-agent team in two hours. Dinner together to close.

Wednesday · Build Day

The Build

Two hours each on Co-Work and Design, then a group build for your own store, show-and-tell, and open Q&A. You ship something real.

// You fly home with
  • A four-role digital team live in your own account
  • Reusable prompt, spec, and PRD templates
  • At least one custom skill you built yourself
  • A working multi-step workflow
  • A grasp of global and project-specific rules
  • The repeatable method to build the next one
  • Confidence using AI at work, at home, and as a pocket assistant for anything you need executed
  • A network of operators solving the same problems
Doors open soon

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Hands-on means capped attendance · 1 helper for every 12 attendees

Learn It. Build It. Deploy It. Win With It.