What You Build | Claude for Dealers In-Person AI Intensive
Claude for Dealers
2026 Sold Out 2027January 5, 6, and 7·JW Marriott Atlanta Downtown·Early Bird through Nov 20 Register Now →
Oh My AI · The In-Person Intensive

Three Days.A Real Build.

You don't leave with notes. You leave with working agents, custom skills, and the muscle to build the next thing yourself — running inside your own account before you fly home.

◷ 2 full build days · optional beginner day ◆ Hands-on, not lecture ↻ Walk out with live tools

Most AI training ends with a slide deck and good intentions. This one ends with things that actually run. Prompts, skills, agents, and a workflow you built with your own hands.

01

What You'll Actually Be Able To Do

Every topic is framed as a capability you keep — not a concept you forgot by Friday.

Prompt Architecture

Write prompts that hold up

Structure, role-setting, constraints, and output control. The difference between a prompt that guesses and one that performs the same way every time.

→ A reusable prompt structure
The Document Stack

MD, spec & PRD files

How modern AI work is actually scoped: Markdown for instructions, spec files for behavior, a PRD that tells the model exactly what to build. Plain-English, no engineering degree required.

→ Your own PRD + spec templates
AI Builds For You

Use AI to write the AI docs

Stop writing specs from scratch. Learn to have the model draft your MD files, specs, and PRDs from a conversation — then refine them into production-ready instructions.

→ A repeatable drafting workflow
Skills

Custom skills, on demand

What a skill is, when to build one, and how to package your own expertise into something the AI loads and runs — turning your know-how into a button.

→ At least one custom skill, live
Agents

Digital employees that execute

Agents with a job, a voice, and a deliverable that passes the Monday-morning test, built in your own account and ready to run.

→ Working agents in your account
Workflows

Chain it into a system

Connect prompts, skills, and agents into a workflow that does real work end to end — so the value compounds instead of living in one chat window.

→ A working multi-step workflow
Claude Design

On-brand output, not slop

Make AI produce decks, graphics, and pages that actually look like your brand — typography, color, and layout under your control, not the model's defaults.

→ A branded asset you designed with Claude
Claude, Hands-Off

Hand off a real task

Set Claude loose on an actual workflow and watch it execute end to end — your first autonomous, hands-off run inside your own account.

→ An autonomous workflow you ran live
Code & Terminal

Scrape and build with code

No engineering degree required: use the terminal and live site scraping to pull real data and let Claude write the code that turns it into something useful.

→ A live scrape you ran yourself
02

The Climb — From Prompt To System

Each rung builds on the last. By the top, you're operating, not experimenting.

01

Speak the language

Where AI is right now, what it can and can't do for an operator, and how to talk to it so it delivers.

state of AIprompt structureoutput control
02

Write the instructions

Turn intent into MD files, spec files, and a PRD — the documents that make AI behave predictably and repeatably.

.md filesspec filesPRDAI-assisted drafting
03

Package your expertise

Build custom skills that load your knowledge on demand. Guardrails and legal so it's safe to put in front of a customer.

skillscustom skillsguardrailslegal
04

Hire the agents

Stand up agents with a defined role and a real deliverable each, built live, in the room.

Sales OpsBDC / CRMSEOCompetitive
05

Run it as a system

Autonomous runs and Design hands-on, then chain everything into a workflow and pitch what you built to the room.

Autonomous runsDesignworkflowsship it
03

How The Three Days Run

Day one Foundations. Day two Refresh and Build. Day three Build. Leave with working systems.

Tuesday, January 5 · Day One

Foundations

Beginner 3-Day Workshop only. Gray and Brian trade the room: foundations, knowledge files, skills, and guardrails, then your first database and email campaign. Ends at 4:00 PM.

Tuesday, January 5 · Evening

The Welcome

Reception at the Sun Dial, 73 floors up, for every attendee. Introductions and the room you'll build alongside for the next two days. Operators, not strangers.

Wednesday, January 6 · Day Two

Refresh and Build

Opening remarks and AI stats across the industry from Brian and Gray, then the Pit Stop with Gray: an AI tune up, the rules of the road for builds, and live unsticking of real builds from the room. Supabase and data hygiene with Brian, a marketing analyst agent on your ASC data, Pain, Problem, Prototype on your own inventory, Spy Then Sell, and an SEO audit engine before the recap.

Thursday, January 7 · Day Three

Build

Oh My Dash on your own CRM export, Agent Talk, the AI Content Engine, the Podium Masterclass, Design Your Decisions, then Power Hour and Show & Tell. You ship something real.

// You fly home with
  • Reusable prompt, spec, and PRD templates
  • At least one custom skill you built yourself
  • A working multi-step workflow
  • A grasp of global and project-specific rules
  • The repeatable method to build the next one
  • Confidence using AI at work, at home, and as a pocket assistant for anything you need executed
  • A network of operators solving the same problems
  • An on-brand asset built with Claude Design
  • An autonomous workflow run hands-off inside Claude
  • Hands-on terminal and live-scraping experience with code
The In-Person Intensive

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Learn It. Build It. Deploy It. Win With It.