Dealer Education
Workshop Featuring
Claude
By Anthropic
The In-Person Intensive · Full Agenda

Three Days.Every Minute Earns Its Spot.

A welcome reception, a full foundation day, and a hands-on build day. Here's exactly how the time runs — from the first handshake to the closing keynote.

Mon eve + 2 full days Hands-on, not lecture Guest keynote · capped attendance
Mon · Welcome Tue · Foundation Wed · Build Day
Monday

The Welcome Reception

6:00 PM – 9:00 PM
6:00 PM
Doors open & registration
6:30 PM
Brief welcome from Gray
7:00 PM
Hors d'oeuvres, drinks & networking
7:45 PM
Welcome presentationA great way to settle in after a flight and get to know your peers for the next two days.
8:15 PM
Networking continues
9:00 PM
Reception closes
Tuesday

The Foundation

7:00 AM – 6:15 PM
7:00 AM60 min
Breakfast
8:00 AM30 min
Welcome from Brian & Gray
8:30 AM30 min
Oh My AI: State of AI + Group Pulse Check
9:00 AM45 min
The Prompt: More Than a Few Sentences
9:45 AM15 min
Break
10:00 AM90 min
Group Build: A Full Marketing Mix in 90 MinutesFirst real build of the event — done together, start to finish.
11:30 AM45 min
Guardrails & Parameters: MD Knowledge Files
12:15 PM30 min
Legal & Other AI Considerations
12:45 PM60 min
Lunch
1:45 PM45 min
Claude Projects, Skills & What You Get Out of Claude
2:30 PM45 min
Live Site Scraping: Terminal & Code
3:15 PM30 min
Beer Break + Presentation
3:45 PM120 min
Build a Team in Two HoursStand up a four-role digital team, live, in your own account.
5:45 PM30 min
Day Recap & What Tomorrow Brings
Tuesday Evening · 6:30 PM – 9:30 PM

Group Dinner

Sit down together. The best conversations of the week tend to happen here.

Wednesday

The Build Day

7:00 AM – 5:30 PM
7:00 AM60 min
Breakfast
8:00 AM120 min
Claude Co-Work: Your First Autonomous WorkflowHand a real task to AI and watch it run end to end.
10:00 AM15 min
Break
10:15 AM120 min
Claude Design: On-Brand Output, Not SlopMake AI produce work that actually looks like your brand.
12:15 PM60 min
Lunch
1:15 PM60 min
Group Build: Something For Your Store
2:15 PM60 min
Group Show & Tell
3:15 PM60 min
Beer Break + Presentation
4:15 PM45 min
Guest Keynote SpeakerA headline voice from the industry closes the build.
5:00 PM30 min
Wrap, Thank You & Close. Ciao.
Capped attendance

Save Your Seat

Dates, location, and pricing land first with the list. Hands-on means the room only holds so many.

Register Now →

1 helper for every 12 attendees · agenda subject to refinement

Learn It. Build It. Deploy It. Win With It.