Workshop Agenda — Claude for Dealers AI Intensive | Atlanta, Sept 16–18, 2026
Dealer Education
Workshop Featuring
Claude
By Anthropic
First Workshop of Its Kind for Automotive! · A Must-Attend Event!
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The In-Person Intensive · Full Agenda

Two Days.Every Minute Earns Its Spot.

A welcome reception, a full foundation day, and a hands-on build day. Here's exactly how the time runs — from the first handshake to the closing keynote.

Wed eve + 2 full days Hands-on, not lecture Guest keynote · capped attendance
Wed · Welcome Thu · Foundation Fri · Build Day
Wed · Sept 16

The Welcome Reception

6:00 PM – 9:00 PM
6:00 PM
Doors open & registration
6:30 PM
Brief welcome from Gray and Brian
7:00 PM
Hors d'oeuvres, drinks & networking
7:45 PM
Welcome presentationA great way to settle in after a flight and get to know your peers for the next two days.
8:15 PM
Networking continues
9:00 PM
Reception closes
Thu · Sept 17

The Foundation

7:00 AM – 6:15 PM
7:00 AM60 min
Breakfast
8:00 AM30 min
Welcome from Brian & Gray
8:30 AM30 min
Oh My AI: State of AI + Group Pulse Check
9:00 AM45 min
The Prompt: More Than a Few Sentences
9:45 AM45 min
Guardrails & Parameters: MD Knowledge Files
10:30 AM15 min
15 Minute Break
10:45 AM90 min
How to live scrape a site and let's build out our first marketing agentFirst real build of the event, done together, start to finish.
12:15 PM30 min
Legal & Other AI Considerations
12:45 PM60 min
Lunch
1:45 PM45 min
Claude Projects, Skills & What You Get Out of Claude
2:30 PM45 min
Live Site Scraping: Terminal & Code
3:15 PM30 min
Beer Break + Presentation
3:45 PM120 min
Build a Team in Two HoursStand up a four-role digital team, live, in your own account.
5:45 PM30 min
Day Recap & What Tomorrow Brings
Thursday Evening · 6:30 PM – 9:30 PM

Dinner Time!

We will add more details when we have them.

Fri · Sept 18

The Build Day

7:00 AM – 5:30 PM
7:00 AM60 min
Breakfast
8:00 AM120 min
Claude Co-Work: Your First Autonomous WorkflowHand a real task to AI and watch it run end to end.
10:00 AM15 min
Break
10:15 AM120 min
Claude Design: On-Brand Output, Not SlopMake AI produce work that actually looks like your brand.
12:15 PM60 min
Lunch
1:15 PM60 min
Group Build: Something For Your Store
2:15 PM60 min
Group Show & Tell
3:15 PM60 min
Beer Break + Presentation
4:15 PM45 min
Guest Keynote SpeakerA headline voice from the industry closes the build.
5:00 PM30 min
Wrap, Thank You & Close. Ciao.
Capped attendance

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1 helper for every 12 attendees · agenda subject to refinement

Learn It. Build It. Deploy It. Win With It.