Dealer Education
Workshop Featuring
Claude
By Anthropic
Practical AI Training for Dealers Who Execute

AI Is Changing
The Game.Be The One
Who Wins.

Real systems. Real agents. Real results. Demystify AI with a clear foundation and walk away with working systems and agents ready to roll.

Coming September 2026
AI Gray Scott and Brian Pasch, workshop instructors
A team that doesn't stop.
A foundation that wins.

The Foundation of AI That Delivers Results

Prompts

Craft powerful inputs that get real results.

Markdown Files

Structure knowledge in a way AI can actually use.

Guardrails

Set boundaries, prevent mistakes, and stay in control.

Context

Give AI the right context to deliver better outcomes.

Agents

Build working systems and agents ready to roll.

Demystify AI With a Clear Foundation.

  • No hype. No fluff. Just what works.
  • Real-world training. Real dealers.
  • Walk away with working systems.
+

Walk Away With Working Systems.

  • Real agents.
  • Real workflows.
  • Real results.
Featured Keynote

Keynote Speaker
To Be Announced.

A headline voice from the automotive world joins the stage. Announcement coming soon. Register now and you'll be the first to know.

From The Retail Side

Additional Retail Operator Workshop Leaders
To Be Announced.

They come from retail operations and know your pain.

Live Workshop
Taught By
Gray Scott & Brian Pasch
Former CMO  |  Operator  |  Builder
Strategist  |  Leader  |  Proven to Win
Two Days. Hands-On. Practical. Applied.
Learn It. Build It. Deploy It. Win With It.
Limited Seats. Maximum Impact.
Register
Now

Coming September 2026.Reserve your seat. Spots are limited.

Get the Details
Taught By Operators, Not Theorists

Meet Your Instructors

Gray Scott
Gray Scott
Former CMO · Operator · Builder

A marketing executive who has run AI and digital strategy across every major automotive franchise, from single stores to 22-rooftop enterprise groups. Gray builds the working systems dealers actually deploy, not slideware. Automotive News 40 Under 40 honoree and a builder who ships.

AI SystemsMarketing StrategyDealer OperationsAgents & WorkflowsProven to Win
Brian Pasch
Brian Pasch
Strategist · Author · Educator

One of the most recognized voices in automotive retail technology, Brian has spent decades teaching dealers how to turn data, marketing, and now AI into measurable advantage. A prolific author and trainer, he translates complex technology into plays the store can run on Monday morning.

Retail TechnologyData & AnalyticsDealer EducationProven to Win

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Learn It. Build It. Deploy It. Win With It.