Westin Peachtree Plaza, Atlanta · Sept 16–18, 2026 — Save your seat & claim $500 off by August 1st

The Learning Hub · Free AI Education for Automotive

Learn Claude.
Run a Smarter Store.

Practical AI education for auto dealers — written by operators, not theorists. Everything here is free, plain-English, and built for the way a dealership actually runs. When you're ready to build hands-on, the live workshop is where it all comes together.

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Claude for Car Dealerships: The Complete Guide

What Claude is, why dealers are adopting it, and where it fits in sales, BDC, marketing, and ops.

Strategy

AI Education for Auto Dealers

What to learn, in what order, and what to skip. A no-fluff roadmap for dealer AI training.

Learning Path

How to Learn Claude

From your first prompt to your first agent — the practical path for busy operators.

Comparison

Claude vs ChatGPT for Dealerships

An operator's honest comparison for automotive retail use cases.

Prompts

Claude Prompts for Car Dealerships

Copy-ready prompt structures for merchandising, follow-up, reviews, and more.

Foundations

Projects, Skills & Agents Explained

The Claude building blocks dealers actually use — in plain English.

Agents

Build AI Agents for Your Dealership

Stand up a digital team: Sales Ops, BDC/CRM, SEO, and a competitive analyst.

Marketing

AI for Dealership Marketing

Campaigns, merchandising, SEO, and creative that stays on brand.

BDC / CRM

AI for BDC and CRM

Faster lead response, better follow-up, cleaner CRM — without losing the human touch.

Compliance

AI Guardrails for Dealerships

Legal, compliance, and data boundaries before AI touches a customer.

Knowledge Files

Markdown Knowledge Files for Dealership AI

Structure your store's knowledge so AI can actually use it.

Reference

Dealership AI Glossary

Plain-English definitions: LLM, agent, context window, RAG, MCP, and more.

Reading Is the Start. Building Is the Point.

Two hands-on days in Atlanta, Sept 16–18, 2026. Leave with working agents in your own account.

Save My Seat — $500 Off by Aug 1 →