AI Education for Auto Dealers — Learn Claude for Dealers
2026 Sold Out 2027January 5, 6, and 7·JW Marriott Atlanta Downtown·Early Bird through Nov 20 Register Now →

The Learning Hub · Free AI Education for Automotive

Learn Claude.
Run a Smarter Store.

Practical AI education for auto dealers — written by operators, not theorists. Everything here is free, plain-English, and built for the way a dealership actually runs. When you're ready to build hands-on, the live workshop is where it all comes together.

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Claude for Car Dealerships: The Complete Guide

What Claude is, why dealers are adopting it, and where it fits in sales, BDC, marketing, and ops.

Strategy

AI Education for Auto Dealers

What to learn, in what order, and what to skip. A no-fluff roadmap for dealer AI training.

Learning Path

How to Learn Claude

From your first prompt to your first agent — the practical path for busy operators.

Comparison

Claude vs ChatGPT for Dealerships

An operator's honest comparison for automotive retail use cases.

Prompts

Claude Prompts for Car Dealerships

Copy-ready prompt structures for merchandising, follow-up, reviews, and more.

Foundations

Projects, Skills & Agents Explained

The Claude building blocks dealers actually use — in plain English.

Agents

Build AI Agents for Your Dealership

Stand up a digital team: Sales Ops, BDC/CRM, SEO, and a competitive analyst.

Marketing

AI for Dealership Marketing

Campaigns, merchandising, SEO, and creative that stays on brand.

BDC / CRM

AI for BDC and CRM

Faster lead response, better follow-up, cleaner CRM — without losing the human touch.

Compliance

AI Guardrails for Dealerships

Legal, compliance, and data boundaries before AI touches a customer.

Knowledge Files

Markdown Knowledge Files for Dealership AI

Structure your store's knowledge so AI can actually use it.

Reference

Dealership AI Glossary

Plain-English definitions: LLM, agent, context window, RAG, MCP, and more.

Fixed Ops

AI for the Service Department

Seven service and parts jobs Claude can take today, with advisor review on every message.

Used Cars

AI for Used Car Managers

Accurate descriptions, a Monday aging action list, appraisal prep, and recon chase from your own export.

Claude Code

Claude Code for Car Dealers

What it is, what a non-developer can build with it, and the safety rules for a store.

Claude Cowork

Claude Cowork, Now Part of Claude

Cowork was folded into Claude in September 2026. How to hand off month-end packs, invoice rollups, and list cleanup.

Connectors

Claude Connectors and MCP for Dealerships

What MCP means for a store, what to connect first, and six questions for your vendors.

AI Search

How Dealerships Show Up in AI Answers

Seven checks that decide whether ChatGPT, Claude, Perplexity, and Google AI name your store.

Build Guide

Build a Dealership Dashboard with Claude

Six steps from a CRM export to a dashboard you own. Prompt template and verification checklist.

Strategy

Build vs Buy for Dealerships

What to keep, what to build with Claude, and what to renegotiate. A five-question test for your vendor list.

Getting Started

Which Claude Plan Does a Dealership Need?

Free vs Pro vs Max vs Team vs Enterprise, with October 2026 pricing and a 12-seat example.

Leadership

The 90-Day Dealership AI Rollout Plan

One owner, one department, three Skills, then expand. Exit tests and a five-line scorecard.

Reading Is the Start. Building Is the Point.

Two hands-on days in Atlanta, back January 5, 6, and 7, 2027. Leave with working agents in your own account.

Register Now →