A welcome reception, a full foundation day, and a hands-on build day. This is the 2026 Agenda, exactly how the time ran in Atlanta, from the first handshake to the final build. The 2027 agenda is here →
◷ Wed eve + 2 full days◆ Hands-on, not lecture★ 2026 Agenda · sold out room
Opening Reception — 73rd Floor, The Sun DialLamb, seafood, champagne, and an open bar with a wraparound view of Atlanta 73 stories up. Come relax, mingle, and get to know your fellow classmates before the building starts.
Thu · Sept 17
The Foundation
7:00 AM – 6:15 PM
7:00 AM60 min
Breakfast
8:00 AM15 min
Welcome from Brian & GrayOh My AI: State of AI + Stats and Figures
8:15 AM15 min
A Word from Our Presenting Sponsor — FoureyesMelody Edwards and Catherine Davidson of Foureyes kick off the next two days of building.
8:30 AM
Advanced Track Departs
8:30 AM150 min
The FOUNDATION: How to Communicate With Your AI — Gray ScottA deep dive into terminology, methods, and the structure around execution. Skills, guardrails, MD files, and the ways to maximize efficiency. Understanding Chat, Code, Projects, Artifacts, plugins, connectors and Scheduled Tasks. Understanding when to use Code, terminal, and more. Understanding all the parts that make the engine fire. We will end with our first build out, a daily summary of your day ahead.
11:00 AM15 min
Coffee Break
11:15 AM45 min
How to Use Supabase to Manage the Data in Your Projects — Brian Pasch
12:00 PM45 min
Building Out Your Data Hygiene Routine — Brian Pasch
12:45 PM30 min
Lunch & Learn — Dealer StreamFresh results from the Pasch pre-workshop survey, plus a plain-English look at blockchain and how it's already tightening dealer marketing strategy.
1:15 PM60 min
Build a Marketing Analyst Agent on Your ASC Data — Garrett Roach & Mike Morgan, Launch LabsConnect your GA4 to Claude and build an analyst that speaks ASC: sales, service, and verified households, answered in plain English. Learn more →Pre-work (10 min) →
2:15 PM120 min
Pain. Problem. Prototype. Build working solutions with your own data, starting with aged inventory.A repeatable Pain → Problem → Prototype framework, worked live on aging inventory with the Foureyes MCP. Learn more →What is Foureyes? →
4:15 PM30 min
Beer Break & Siro Presentation — Mack FellThe technology every F&I needs to train and grow while protecting the consumer. A win win for both sides that increases F&I double digits.
4:45 PM45 min
Spy Then Sell: Competitive Intelligence With Claude Code — Elijah SurrattSession prep →
5:30 PM30 min
Build an SEO Audit Engine — Gray Scott
6:00 PM
Day Recap & What Tomorrow Brings
Fri · Sept 18
The Build Day
7:00 AM – 7:30 PM
7:00 AM60 min
Breakfast
8:00 AM90 min
Oh My Dash! — with Alex OBring one CSV out of your CRM. Leave with a live, password-protected dealership dashboard on your own numbers, in a repo you own. No black box, no code. Learn more →What you'll need →
9:30 AM45 min
Agent Talk — Dustin SchulerYour dashboard answers the questions you already knew to ask. The conversation finds the ones you didn't. Learn more →What you'll need →
10:15 AM15 min
Coffee Break
10:30 AM60 min
AI Content Engine (Anti-Slop) — Dustin SchulerTwo formats cover almost every video your store needs. We build both, and we build them so they do not look like AI made them. Learn more →What you'll need →
11:30 AM30 min
Lunch & Learn — AET AutomotiveThe platform that saves you money and hours on creative and execution, now with AI built in to help your store actually stand out.
12:00 PM120 min
Podium Masterclass: Build Your Dealership's "Eye of Sauron" with ClaudeFrom the company behind the #1 AI agent for dealerships: turn scattered DMS data into a morning command center and build custom AI tools live. Learn more →
2:00 PM90 min
🎨 Design Your Decisions ✨ — Lisa GenerBuild a design system in two layers, the OEM standards you're locked into and the store identity that's yours, then watch Claude apply it to everything after. Learn more →
3:30 PM30 min
Beer Break + Presentation
4:00 PM60 min
Power HourOne open floor, every builder in the room. Gray, Dustin, Brian, Daniel, Elijah, Lisa, Alex and partners at your table to help you build what your store is missing. Learn more →
5:00 PM45 min
Show & TellThe mic is yours. Show the room what you built, or the thing that's killing it at your store. Learn more →
5:45 PM30 min
Wrap, Thank You & Close. Ciao.
2027 · Registration Open
We Are Back! January 5, 6, and 7 in Atlanta.
2026 sold out. Early bird pricing through November 20, 2026. We will sell out. Secure your seat today.
Shown: the 2026 Agenda (archive) · See the 2027 agenda · 1 helper for every 12 attendees
Learn It. Build It. Deploy It. Win With It.
Friday · Build Day · 8:00 AM · 90 min
Oh My Dash! with Alex O
Alex Oleynik
Build your own dealership dashboard in 90 minutes. We'll rebuild the Revenue Recovery screen on your data: the one that finds lead sources that used to produce sales and quietly stopped, and puts a dollar figure on winning them back.
You bring one CSV out of your CRM. You leave with a working, deployed, password-protected dashboard on your own numbers, in a repo you own.
The point of the session is that there's no black box. Every headline number, closing ratio, average gross, recoverable revenue, is calculated from a plain monthly export. You'll see exactly how, and you'll be able to build the next screen yourself.
You won't be writing code. You'll be describing what you want, reviewing what Claude Code builds, and catching the numbers that look wrong, which is the actual skill worth having.
Have these ready before you walk in Friday morning
Claude Code, installed and signed in before you arrive. Setup during the session costs you 20 minutes of build time.
Your CRM lead-source report, exported to CSV: one row per month, per lead source, 12 months minimum, 36 ideal. Columns: period, store, source, lead_type, leads, sales, new_sales, used_sales, gross, budget. In most CRMs this is "Lead Source ROI" or "Lead Source Performance". No customer PII — aggregate counts only.
A GitHub account (free) and a Vercel account (free) to deploy at the end.
Optional: a GA4 export by month and channel, if you want traffic alongside CRM sources.
Can't get the export in time? Come anyway. The workshop repo ships a realistic 36-month sample dataset. You'll build the whole dashboard and swap your own file in afterwards. Nobody sits out.
Friday · Build Day · 9:30 AM · 45 min
Agent Talk
Dustin Schuler · Bud Clary Auto Group
Your dashboard answers the questions you already knew to ask. The conversation finds the ones you didn't.
Dashboards run on connections. Once those connections exist, the dashboard is only one thing you can do with them. This session is the other three: asking questions nobody built a tile for, setting an agent to run overnight and speak up only when a number crosses a line you set, and reconciling two systems that hold the same fact and report different numbers. That last one is where the money is.
You leave with: your own morning brief, built to your seat.
Have these ready before you walk in Friday morning
A commercial Claude plan (Team, Enterprise, or API, not a personal account).
One CSV export of inventory from your DMS, inventory system.
A link to your third-party page for a store within your group. I.e. https://www.autotrader.com/car-dealers/longview-wa/70231/bud-clary-chevrolet
Friday · Build Day · 10:30 AM · 60 min
AI Content Engine (Anti-Slop)
Dustin Schuler · Bud Clary Auto Group
Two formats cover almost every video your store needs. We build both, and we build them so they do not look like AI made them.
If you hear "AI video" and think marketing, it's time to think bigger. Nearly every video a dealership needs is one of two shapes: a product video where the vehicle is the hero and nobody is on camera, and a presenter video where a real person delivers information. Learn those two and you can point them at any department. HR onboarding is a presenter video. F&I product value is a product video. The service pay-over-time explainer, the thank-you video, the walkaround on your VDP, all the same two shapes.
We build a vehicle video off a real listing and an acquisition video for the customer thinking about selling you their car. Then the part that matters: the five rules separating a usable video from slop, and the critique loop where Claude watches your video back, tells you what is wrong with it, and you regenerate against that. Slop with your logo on it is worse than no video at all.
You leave with: one finished vertical video built from your own store's inventory, both production prompts ready to reuse, and a locked brand setup so the next one matches.
Have these ready before you walk in Friday morning
Claude Pro and Claude Code, same as the other sessions.
A Higgsfield account with credits, individual Pro minimum or an active trial. Connection set up before you arrive.
On your laptop: your logo, your brand colors, a photo of a real employee who can front a video, and one vehicle listing URL from your own site.
Friday · Build Day · 2:00 PM · 90 min
🎨 Design Your Decisions ✨
Hands-on with Claude Design for Dealer Leadership · Lisa Gener
In this hands-on session you'll build a design system in two layers: the OEM standards you're locked into, and the store identity that's yours. Build it once and Claude applies it to everything after.
From there you'll use that system to produce a model comparison page, a marketing campaign, an inventory analysis, and a monthly one-pager performance report. One system, four very different documents.
The foundation is what compounds. A system built once should hold its shape across a customer landing page, an inventory analysis, and a report your executives read. That's what you're building first, and it's why the rest goes so fast.
You leave with a design system and a full set of working assets, not slides.
Friday · Build Day · 4:00 PM · 60 min
Power Hour
Every builder in the room, on your side
Group up with your colleagues and friends and build. This is the hour the whole workshop turns into one open floor: your laptop, your store's real problems, and every presenter in the building within arm's reach.
Gray, Dustin, Brian, Daniel, Elijah, Lisa, Alex and our partners are all on the floor. Stuck on a prompt? Wiring up a connector? Halfway through the dashboard you started this morning? Flag someone down. Think of it as study hall, except the tutors build dealership AI for a living.
Come with the thing your store is missing. Start it here, with help three feet away, instead of alone at your desk next Tuesday.
You leave with a real build in motion, not a to-do list.
Friday · Build Day · 5:00 PM · 45 min
Show & Tell
Your build, on the big screen
Show us what you're most excited about, or something you've built that's flat-out killing it. Three days of building comes down to this: your work, on the screen, in front of a room that actually gets it.
Bring the agent that saves your BDC an hour a day. The dashboard your GM actually opens. The video nobody can tell was AI. Polished or held together with duct tape, if it works, show it.
This is your time to show off your AI prowess. Nobody in this room calls that bragging. We call it proof.
The best ideas in the room leave in everyone's laptop.
Friday · Build Day · 12:00 PM · 120 min
Podium Masterclass: Build Your Dealership's "Eye of Sauron" with Claude
From the company behind the #1 AI agent for dealerships: turn scattered DMS data into a morning command center and build custom AI tools live.
Build Live with Claude: Get hands-on keyboard experience using Claude to construct daily reporting hubs, track key performance metrics, and automate operational workflows.
Replicate the "Eye of Sauron": Discover how unifying raw DMS data into a single intelligence hub gives leadership total visibility into daily performance across your store.
Scale Without Overhead: Walk away with ready-to-use AI skills and see how Podium handles the ongoing software maintenance so you can focus on running your store, not managing custom code.
Launch Labs · Pre-work · 10 minutes or less
Connect your GA4 before you arrive
Set up the automotive-specific Google Analytics MCP connector through FocalGraph Signal by Launch Labs
You'll need: your work email address, and admin-level access to a Google Analytics property for one of your stores. Not the admin? Get through step 7 below, then email the connection instructions to the person on your team who is.
Click Connect Google Analytics and verify the connector
Make sure you're signed into Google with an account that has admin permissions for the GA property you're connecting
Pick the correct GA4 account from the list and click Continue
See the success message. All done!
Accounts are approved in advance. Launch Labs will approve all participating dealers directly before the session. Questions or issues: Garrett Roach · garrett@launchlabs.ai | Mike Morgan · mmorgan@launchlabs.ai
In this hands-on session you'll connect your GA4 to Claude using an MCP built specifically to understand dealership website data and the latest ASC (Automotive Standards Council) specification.
From there you'll stand up an AI marketing analyst that answers real questions about your site in plain English: which channels and sources drive engagement, how your campaigns and landing pages perform, where your ASC events are strong or missing.
We'll also show how FocalGraph Signal can extend that picture with first-party sale, service, and verified-household attribution for dealers who want to go deeper.
Pain. Problem. Prototype. Build working solutions with your own data, starting with aged inventory.
In this two-hour, hands-on session, you'll learn a repeatable framework for solving any dealership problem: moving from Pain → Problem → Prototype. We'll work it live, using aging inventory as our example, but you'll walk away with a method you can apply anywhere.
Pain → Problem. You already feel the pain: units aging out, maybe a hunch about why. What's missing is clarity and conviction. We'll dig into the data with Claude to understand the problem actually driving it.
With the root cause in hand, we bring in Claude's research mode for outside context, gathering trends and guidance from sources the industry trusts, and layering it with your own data. We'll work with Claude to brainstorm potential tactics and pick one to tackle first.
Prototype. Then we build it. Using the Foureyes MCP, we'll turn that one tactic into a working tool wired to your own data, ready to put to work the moment the session ends.
Once the framework holds up on inventory, we'll point it at one or two more problems, to prove it's not a one-trick exercise.
You'll leave with the framework itself, plus a working tool, built on your own data, already running when you walk out the door. No engineers required.
Session partner
What is Foureyes?
Foureyes is the dealer-owned data platform built for automotive. We pull together the data that normally sits in separate systems (DMS, CRM, website, and inventory), and make it usable at the rooftop and group level. The Foureyes MCP connector used in this session supplies the data and usage instructions directly to Claude.
